IPG Mediabrands is appointing Rahel Rasu as Global Chief Communications Officer to manage all internal and external communications strategy for the global media agency network. Her responsibilities include corporate brand and reputation management, thought leadership, media relations and social media as well as analyst and influencer relations, employee communications and corporate social responsibility.
Based in New York City, she reports directly to IPG Mediabrands Global CEO Daryl Lee.
Rasu is a familiar face within the organization. Although she most recently worked as head of global communications at DDB Worldwide, she previously served as SVP, global communications at IPG’s McCann Worldgroup where she collaborated with leadership to create opportunities for McCann’s brand, executives and clients.
Earlier in her career Rasu worked in research at Ad Age’s DataCenter where she worked with leading agency and brand sources to help gather, verify and assess data across multiple disciplines.
“It is exciting to have Rahel onboard to help us raise our voice as a global media network with a strong perspective on the world. Rahel understands the power of culture and believes in communications that support our people, our clients, our brands and our values,” said Lee. “Her partnership across the organization will be invaluable as we continue to share our vision for a tech-supported but humanity-centered media future.”