Zefr Adds Bed Bath & Beyond's Argyilan To Board

Bed, Bath & Beyond branding chief and long-time Madison Avenue vet Kristi Argyilan has joined the board of Facebook and YouTube video data and analytics processor Zefr.

Argyilan, who currently is senior vice president-brand innovation at Bed, Bath & Beyond, previously was senior vice president-marketing at Target, and was a long-time agency media and data executive with top-level stints at IPG Mediabrands, UM, Arnold and Hill Holliday.

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