• by Karlene Lukovitz  @KLmarketdaily, February 25, 2021

Nielsen, set to debut its Nielsen One cross-media measurement solution this year, reported improved financials for Q4 and full-year 2020.

The company saw Q4 net income of $35 million, or 10 cents per share, compared to a loss of $109 million, or 31 cents per share, in Q4 2019.

That was despite a revenue decline of 1.1%, to $1.67 billion.

Nielsen Global Media revenues decreased 1.9% to $872 million, and Audience Measurement revenues increased 0.2%, but Plan/Optimize revenues decreased 6.8%.

Nielsen Global Connect, the retail measurement unit that Nielsen is selling for $2.7 billion to Advent International to help support its new initiatives, continued to see losses. The division’s revenue declined 1.9%, to $800 million, in Q4 and 4.2% to $2.9 billion, for the full year.

Nielsen saw a $6 million loss for the full year, compared to net loss of $415 million in 2019. Net loss per share on a diluted basis was $0.02, compared to net loss per share on a diluted basis of $1.17 in 2019.

Full-year revenues declined 3.2% to $6.29 billion.

Nielsen Global Media revenues declined 2.3% to $3.36 billion, Audience Measurement revenues declined 0.6%, and Plan/Optimize revenues declined 6.6%.