Study Finds Speed Of Open Determines Ultimate Lifetime Value Of Email Subs
- by Joe Mandese @mp_joemandese, February 26, 2021
Like many other forms of media, the speed of initial engagement for newsletter subscribers correlates to their ultimate lifetime value. That is the findings of a new report from DMi Partners, analyzing nearly 8 million new email subscriber acquisition acquired by 10 major publishers.
While the findings relate explicitly to …
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