Chapek: More Than Half Of Disney+ Households Have No Children
- by Karlene Lukovitz @KLmarketdaily, March 2, 2021
More than half of Disney+’s 95 million subscriber households globally do not have children, Walt Disney Co. CEO Bob Chapek revealed on Monday.
The streaming service offers content beyond Disney’s expansive family entertainment offerings — franchises including “Star Wars” and Marvel, which are hugely popular among the world’s adults, as well as kids.
But even Disney underestimated Disney+’s appeal to adults, Chapek said during the online Morgan Stanley Technology, Media and Telecommunications Conference.
“What we didn’t realize was the non-family appeal that a service like Disney+ would have,” he said, adding: “When 50% of the people in Disney+ don’t have kids, you really have the opportunity now to think much more broadly about the nature of your content.”
Indeed, Disney+ is now building on the draw of the “Star Wars” series “The Mandalorian” with shows that have substantial appeal to adults, like the Marvel spinoff TV series “WandaVision.”
Disney, which reported in early January that the 13-month-old Disney+ had reached 94.9 million worldwide customers, is now projecting up to 350 million across its streaming services by the end of fiscal 2024.
Of course adults are important however in the case of Disney the kids really must count. The last time I looked at the Census data only 20-25% of all U.S. households consisted of families with a mom and pop plus one or more children under the age of 18. Plus there was a growing, but still small percentage of single parent families with kids. So if half of Disney subscribing homes have children that works out to about a 200 index relative to the total population norm---meaning that homes with kids are twice as likely to be Disney subscribers than all homes.