• by Karlene Lukovitz  @KLmarketdaily, March 15, 2021

Fox Corp.'s Tubi has announced its first NASCAR sponsorship.

The free, ad-supported streaming service is sponsoring Chip Ganassi Racing (CGR) and the No. 42 team, led by driver Ross Chastain, in Atlanta on March 21. 

Tubi will also make an appearance on the No. 1 Chevrolet Camaro with former NASCAR Cup Series champion Kurt Busch, also competing for the Ganassi team, at Richmond Raceway on April 17.

The partnership will feature Tubi as the primary partner on each car, in-car cameras and driver firesuits at Atlanta Motor Speedway and Richmond Raceway.

Fox Sports’ reporter/"Tubie Ambassador" Erin Andrews will serve as Grand Marshal on behalf of Tubi in Atlanta.

During last week's Deutsche Bank Media, Internet & Telecom Conference, Fox Corp CFO Steve Tomsic alluded to the possibility of using sports to drive Tubi sampling, and possibly adding second-tier sports to the streamer, if the economics worked.