Lacoste Promotes L.12.12 Fragrance In New Campaign From Publicis Luxe

Lacoste is out with a new campaign from Publicis Luxe promoting its new L.12.12 fragrance.

The stylized creative features youthful urban dwellers--all wearing the brand's polo shirts with the iconic crocodile logo--tossing a bottle of the fragrance to one another over long distances, which the agency likens to a "modern, urban tennis match."

The ads are intended to link the fragrance to a younger generation "owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art."



Next story loading loading..