Lacoste is out with a new campaign from Publicis Luxe promoting
its new L.12.12 fragrance.
The stylized
creative features youthful urban dwellers--all wearing the brand's polo shirts with the iconic
crocodile logo--tossing a bottle of the fragrance to one another over long distances, which the agency likens to a "modern, urban tennis match."
The ads are intended to link the
fragrance to a younger generation "owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art."
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