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Tiffany Retools Marketing

  • WWD, Thursday, April 15, 2021 9:47 PM
Under its relatively new management at LVMH, Tiffany is now making some major changes to its advertising and marketing strategy. For one, "after 30-plus years, Tiffany has recently discontinued its daily print ad within the New York Times," per WWD. "Tiffany is said to be continuing its relationship with the New York Times with nearly similar spends, just on a primarily digital front. There are also plans for more impactful print ad packages."

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