- WWD, Thursday, April 15, 2021 9:47 PM
Under its relatively new management at LVMH, Tiffany is now making some major changes to its advertising and marketing strategy. For one, "after 30-plus years, Tiffany has recently discontinued its
daily print ad within the New York Times,"
per WWD. "
Tiffany is said to be continuing its relationship with the New York Times
with nearly similar spends, just on a
primarily digital front. There are also plans for more impactful print ad packages."
Read the whole story at WWD »