Behr Paint Brushes Haworth, Taps UM As New Media Shop

Behr Paint, the Santa Clara, CA-based marketer of architectural paints and stains, has named IPG Mediabrands’ UM unit its media agency of record.

UM will handle media strategy, planning, buying and data analytics for the Behr Paint DIY, Professional and KILZ brands.

The assignment follows a review and Haworth Marketing + Media was the incumbent.

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