• by Larissa Faw , April 29, 2021

New York-based marketing group co-collective has joined Dawn, the two-year-old portfolio network founded by former MDC Partners CMO Bob Kantor. It supports independent agencies with data science, measurement, and media expertise.

Co:collective works as a “transformation” agency helping develop more purpose-led marketing for companies including Google, LinkedIn, IBM, MetLife, Microsoft, The Home Depot and others. It was founded by industry executives Rosemary Ryan, Ty Montague and Neil Parker ten years ago.

As a Dawn agency partner, co:collective will tap into the resources and services from other member agencies, such as creative shop Pereira O'Dell, Bleacher Report’s in-house creative agency and intelligence firm Main Street One. In turn, other Dawn members will have access to Co:’s transformation services and expertise.

As with other Dawn members Co: will remain independent