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Heinz Ketchup Partners With Waze, Burger King

Heinz Ketchup is launching a Canadian rewards program that celebrates the infamously slow pour of its product. “Teaming up with Waze and Burger King, the sauce specialists will dish out complimentary Heinz Ketchup and an Impossible Whopper to any drivers who clock in at 0.045km/h when using the GPS navigation app,” per The Drum. The promotion runs through July 4 and includes traffic-activated ads to Waze app users across Canada.

Read the whole story at The Drum »

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