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Ford Enlists Actress Gabrielle Union For Compact Pickup Unveiling

  • Motor1, Monday, June 7, 2021 5:16 PM

Ford is revealing the 2022 Ford Maverick compact pickup truck on Tuesday, and has enlisted the help of actress Gabrielle Union, who will promote the vehicle on Instagram, Tiktok, Hulu and other social media channels. “The two pre-launch promo videos define the types of people that Ford wants to attract with the Maverick,” per Motor 1. “It’s a versatile truck that is small enough to fit into city streets but also works for outdoor adventures. The company's tagline for the pickup is ‘The truck you didn't see coming is coming.’”

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