Omnicom commerce and communications agency TracyLocke has
appointed Tina Manikas to the new role of U.S. President.
Manikas is tasked with boosting the shop’s brand and driving growth by elevating the agency’s capabilities and winning new
business. She will also work to strengthen ties to the broader Omnicom Commerce community.
Previously Manikas founded and led FCB/Red, the IPG network’s shopper, retail and commerce
agency, where she oversaw efforts worldwide.
Manikas, a 20-plus year industry veteran, was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the
charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of its first female jury presidents.
Manikas reports to TracyLocke CEO Michael
Lovegrove. The agency said the two will work together “to create a shared vision for the agency’s future.”