Barfuss will be charged with overseeing development and execution of a global marketing strategy across Tremor International, including Tremor Video and the Unruly supply-side platform groups.
She will report to Tremor International CEO Ofer Druker and be based in New York City.
Barfuss most recently ran her own marketing consulting firm, grace+grit. Her previous experience includes developing Index Exchange’s global marketing function and overseeing CBS Corp.'s affiliate marketing efforts as part of the company’s TV Distribution Team.