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Godiva Recreates Retro Stunt For Anniversary

  • BizBash, Tuesday, June 22, 2021 10:12 PM
Godiva celebrated its 95th anniversary by recreating a stunt that originated in the 1940s after World War II in Belgium: a bright-pink truck aimed to spread cheer (and chocolate) to New Yorkers. “The goal was to both honor Godiva's history and raise awareness of the brand’s national availability in food, drug, grocery and mass retailers,” per BizBash.

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