Recognizing that there is a rapidly expanding marketplace for videos providing calming scenes of our natural planet, Interpublic's R/GA unit has launched a new, ad-supported YouTube channel in which all of the revenues go back to sustaining our natural planet.
The venture, dubbed "Preservation Day," was conceived by R/GA's London team and features some of the most transcendentally calming footage -- and sounds -- of planet Earth (see/hear above, or watch the explainer video below).
"The ad revenues earned will go straight to the NGOs," the agency said in a statement, announcing the new channel this morning.
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