Nordstrom is teaming up with Asos, a British online fashion and cosmetic retailer. The deal is aimed to improve the venerable retail brand’s appeal to millennials and Generation Z shoppers,
Peter Nordstrom, the president of the namesake chain and its chief brand officer, told The New York Times
. Partnership will bring Asos brands into bricks and mortar stores and allow Asos
shoppers to pick up and return products at Nordstrom and Nordstrom Rack stores.
Read the whole story at The New York Times »