Getting Strategic: the Path of a Data-Driven Marketer

Behind the Scenes with Hannah Son

JibJab's director of acquisition, Hannah Son, discusses her love of data, trashy t.v. and the power of inclusive advertising.

MediaPost's Insider Summits bring together marketing executives from major brands to share their insights and strategies, and we've had the incredible opportunity to connect and learn from each of them. In the process we've discovered some truly impressive women, and not just for the work they do but their stories behind the scenes. With Insider Summit: BTS, our own Lisa Singer pulls back the curtain on some of the most influential women marketers, as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

What happens when the right brain meets the left brain? You get a fully evolved marketer. Today’s marketing strategies not only need to be creative but data-driven as well, something JibJab’s director of acquisition, Hannah Son, discovered early on in her career. She shared that creative and analytical mind at MediaPosts spring TV & Video Insider Summit. In this episode of Insider Summit: BTS Hannah opens up to Lisa about her own, sometimes intense, career evolution and how being laid-off helped make her indispensable. She also talks about the power marketers have and the responsibility that goes with it, her binge-worthy tv shows (you'll never guess) and even reveals a childhood dream: to be the first-ever Asian basketball player in the WNBA. I guess Team USA’s loss is JibJab’s gain! You can watch the video of the entire conversation here.

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