• by Lisa Singer , Staff Writer, July 29, 2021

Behind the Scenes with Hannah Son

JibJab's director of acquisition, Hannah Son, discusses her love of data, trashy t.v. and the power of inclusive advertising.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

What happens when the right brain meets the left brain? You get a fully evolved marketer. Today’s marketing strategies not only need to be creative but data-driven as well, something JibJab’s director of acquisition, Hannah Son, discovered early on in her career. In this episode of Brand Insider: BTS, Hannah opens up to me about her own, sometimes intense, career evolution and how being laid-off helped make her indispensable. She also talks about the power marketers have and the responsibility that goes with it, her binge-worthy tv shows (you'll never guess) and even reveals a childhood dream: to be the first-ever Asian basketball player in the WNBA. I guess Team USA’s loss is JibJab’s gain! You can watch the video of the entire conversation here.