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Coca-Cola Learns From Hard Seltzer Launch

The hard seltzer market is becoming increasingly competitive. Coca-Cola, which recently launched Topo Chico, is rolling it out to the U.S. via a partnership with Molson Coors after first launching in Latin America and Europe. The drink is now in 17 markets and will be in a total of 28 by the end of this year, per Beverage Daily. The company is still in the “learning phase” and the dynamics of local markets are important.

Read the whole story at Beverage Daily »

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