The hard seltzer market is becoming increasingly competitive. Coca-Cola, which recently launched Topo Chico, is rolling it out to the U.S. via a partnership with Molson Coors after first launching in
Latin America and Europe. The drink is now in 17 markets and will be in a total of 28 by the end of this year, per
Beverage Daily. The company is still in the “learning phase” and
the dynamics of local markets are important.
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