Procter & Gamble - Starcom MediaVest Group

  • by November 21, 2005
Procter & Gamble has reassigned its $800 million North American media planning and buying account for Gillette to Publicis' Starcom MediaVest Group from WPP's MindShare unit. The move follows the completion of P&G's acquisition of Gillette. Broadcasting buying duties will be handled by MediaVest, and print and outdoor media will be handled by Starcom.
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