- Fortune, Monday, August 23, 2021 2:16 PM
Although it first coined the name in December, with today's full approval from the FDA, Pfizer has switched into marketing mode and wants its Pfizer-BioNTech vaccine to be known as
Comirnaty. Pronounced “koe-mir-na-tee,” it is the combination of the terms COVID-19, mRNA, community, and immunity, to highlight the first authorization of a messenger RNA
(mRNA) vaccine, as well as the joint global efforts that made this achievement possible, according to Pfizer.
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