Traject Acquires Loomly, Social Media Management Platform

Traject, which offers a suite of digital marketing tools, has acquired Loomly, a social media brand platform. Terms were not disclosed. 

Looomly is known for “collaboration, content creation and posting across social media platforms," states Alice Song, CEO of Traject, a firm backed by ASG. 

Founded in 2016, Loomly is the fourth company to join Traject, and the 39th acquisition for ASG in five years. It reported over $2 million in annual recurring revenue at the end of 2019. 

The previous acquisition was 

- The Traject suite includes: 

- and GatherUp reputation and review management software,  

- AuthorityLabs and Traject Data,, SEO software  

- Cyfe, dashboarding software  

- Fanbooster, social media management software

- PLANOLY, social media visual planner 







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