• by Ray Schultz , August 31, 2021

Epsilon has integrated its CORE ID engine with the Salesforce customer data platform (CDP) in an alignment that will be featured at thee Dreamforce 2021 event in September. 

In addition, Publicis Sapient will tap into its Salesforce practice and CORE ID to orchestrate customer journeys across all Salesforce clouds. 

According to Epsilon, the combination will allow:

• a unified, enterprise view of the customer 
• enriched customer profiles and Intent Behaviors:
• intelligent activation

Epsilon offers an identity graph of 250 million protected consumer IDs. Clients can use this to enhance first-party data to recognize market intent and provide more cross-channel experience to customers in real time. 

“CORE ID requires an offline name and address anchor and is validated in transactions,” says Wayne Townsend, chief strategic growth officer at Epsilon. 

Townsend adds that CORE ID’s “integration into Salesforce CDP through our own CDP Essentials offering will allow brands to deliver true people-based identity.”

“Personalization at scale is the north star for companies looking to grow,” says Jason English, senior vice president and global Salesforce practice leader at Publicis Sapient.

Epsilon’s identity and data solutions, combined with the first-party data Salesforce manages for brands, “will allow marketers to engage with consumers in more meaningful ways,” English adds.