Attention, this is your captain speaking: JetBlue Airways and American Express have joined forces to market an AmEx JetBlue credit card through "Share the Love," a reality show in which two families
compete to see which one can rack up the most rewards points on their cards by making purchases for other people.
This fall AmEx selected two families who were flown to New York or Los
Angeles, given a JetBlue Card from AmEx, and allowed 48 hours to earn enough American Express Award Dollars to fly home. The winning family received a year's worth of travel on JetBlue. The show will
appear online and on JetBlue's in-flight satellite TV system in the spring of 2006.
AmEx has experience both with airline rewards programs and reality TV; it marketed a Delta Sky Miles
card in 1996, and more recently backed NBC's "The Restaurant" and Bravo's "Blow Out." The JetBlue program was developed by Endeavor Marketing, Digitas, and Ogilvy & Mather Worldwide.