Targeting affluent shoppers and tourists in New York, street teams this fall distributed pink shopping bags promoting VisitLondon.com. The street brigades handed out 50,000 bags in such prime shopping districts as SoHo, Fifth Avenue, Madison Avenue, Herald Square, Penn Station, and Times Square over the course of a month.
Apart from the URL, the bags included such phrases as, "If you like hopping in SoHo, you'll love shopping in Covent Garden." The site offers information about London's popular attractions for adults and kids, along with information on booking hotels and excursions. Ambient Planet developed the campaign, which coincided with a print, radio, and outdoor campaign that included a branded ferry and coffee cups.