• by OMMA Editors , September 10, 2021

Snacks and pizza without sugar or hard preservatives seems like an easy marketing chore. But Quest Nutrition only surveyed consumer results on a yearly basis. It added in Nielsen Catalina Solutions and Survata to help to determined what digital investments and advanced attribution efforts were making the most impact. This results were in identifying connected TV as a strong channel. The numbers: a 5.5% incremental sales lift, and all-time highest brand awareness, with a 21% lift. Bring on the celebratory cookies, chips and pizza.