• by OMMA Editors , September 11, 2021

ERGO brought advanced personalization to Amex Travel emails, turning “one-size-fits-all” into personalized 1:1 customer experience for millions of Card Members. Using hyper-dynamic content and first-party data, ERGO helped Amex drive 10X booking sailing Amex Travel into email success, despite challenged posed by a global pandemic. The highly individualized monthly eNewsletter uses ERGO’s Smart Content™ (modular email template system) ensuring consistency and standardization. The Smart Content library allows for mix and match so the layout and content can provide truly 1:1 customer experience.