• by OMMA Editors , September 11, 2021

Despite an unprecedented hostile environment for emerging credit cards due to the pandemic in 2020, Verizon successfully launched a new credit card. On the backdrop of virtually plummeting credit card industry revenue, the Verizon Visa Card reinforced Verizon as a pioneering tech leader that aims to provide its customers further value and savings. Over the 10-week launch period, Verizon’s multi-channel strategy and campaign encompassed email, SMS, direct mail, web, and bill media, driving 150,000 new card accounts and 555,000 credit card applications.