To drive awareness and purchases for latest Kawhi Leonard Basketball Shoes, New Balance, a leading sports footwear and apparel brand, teamed up with Mediahub. The objective was to use an innovative approach that connected with the target audience, a younger demographic - fashion-forward 13–34-year olds who utilize social media to express themselves. Mediahub then partnered with Snapchat, launching a multi-ad product campaign using AR product try-on experience to consumers in their own home. Nearly 250,000 Snapchatters within the desired target audience swiped up to the New Balance site to shop the products.
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