• by OMMA Editors , September 11, 2021

ERGO used American Express’ first-party data and dynamic content to increase bookings and personalize customer experiences for millions of American Express card members. First-party data from across channels like paid media and social, along with algorithmic targeting based on consumer behavior supported the campaign. The email marketing drove confidential performance data open rate of more than 42% lift, 26% click-to-open rate, 62% engagement, and 10-times increase in booking via the company’s travel website.