• by OMMA Editors , September 12, 2021

Coin Cloud set out to drive foot traffic to its ATM machines. But how do you do that when many of the major media companies have blocked your category? Campbell-Ewald created a campaign and decided to hijack the NBA Finals including a celebrity, athlete and influencer army including Spike Lee all posting, tweeting, snapping and TikTok’ing. The end result was aA38% increase in engagements at the ATMs during the first four weeks and 8MM impressions across social channels and 750MM earned impressions.