• by Steve Ellwanger , September 28, 2021

DoorDash is extending its restaurant delivery reach in a partnership with Los Angeles-online ordering platform Dylish, which serves some 300 eateries.

Announced Monday, the news comes about a week after DoorDash began to offer delivery of beer, spirits and wine in 20 states and launched an extensive partnership with Bed Bath & Beyond.

Launched at the outset of the pandemic in April 2020, Dylish offers restaurants a three-tiered, monthly subscription service that provides customized apps and a range of logistical and marketing assets.

Prior to its deal with DoorDash, Dylish linked restaurants that did not have delivery drivers with Postmates.

“Dylish is working with DoorDash as our primary partner. We are no longer boarding accounts with Postmates,” a Dylish rep tells Marketing Daily.

DoorDash did not respond to a request for comment.

“Partnered with DoorDash, Dylish can now expand the radius of their delivery services to almost any location in the nation,” Dylish stated in a release.

Restaurants pay Dylish $49, $99 or $129 monthly, depending on the range of services they choose. The company says its delivery fee charges can be “as low as 10%” per order.

On Sept. 20, DoorDash Marketplace said it had begun facilitating the delivery of beer, spirits and wine to 20 states and the District of Columbia. It’s partly in response to the increase in cities that have permitted alcohol delivery during the pandemic.

DoorDash says it has built an “alcohol catalogue” of 30,000 SKUs available for purchase across thousands of retailers and restaurants nationally.

Interviewed on CNBC, DoorDash co-founder-CEO Tony Xu said it’s part of a wider effort to expand into more complicated offerings. Many of the features that have allowed for alcohol delivery — including the ability to check customer IDs — can help with other regulation-sensitive businesses, such as pharmaceuticals, according to Xu.

Also last week, DoorDash debuted a home and baby products partnership with Bed Bath & Beyond and buybuy Baby, which Bed Bath & Beyond acquired in 2007.

It gives consumers access to more than 60,000 products from more than 700 Bed Bath & Beyond locations across 47 states and the District of Columbia and nearly 120 buybuy BABY locations across 34 states.

Earlier this month, DoorDash ran its first consumer campaign for DashPass, the company’s $9.99 monthly subscription service that carries zero delivery fees.