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What Amazon, Zappos, Had In Common With Companies Called Frauds

Amazon and Zappos both had the  “fake it till you make it” philosophy that ran rampant in later companies like Theranos, whose founder is currently on trial for wire fraud. "Stories abound of well-established Silicon Valley companies that played Catch Me If You Can before they could fly....Before Zappos had warehouses, the company’s founder, Nick Swinmurn, would run to a store and buy the shoe each time his website got an order," notes New York magazine's Intelligencer section. "Which is why the difference between visionary and fraud isn’t so much a line, but 'a blurry house of mirrors,' according to Scott Galloway," NYU professor of marketing. Fascinating reading.



Read the whole story at New York Magazine »

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