Ad Viewability Mostly Improves Among Digital Media
- by October 20, 2021
Ad viewability during the first half of the year mostly improved in the United States, in line with a broader global trend, according to the Media Quality Report by researcher Integral Ad Sciences.
The biggest improvement was seen in mobile app display ads, whose viewability rate hit 85.2%, a …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
