CVS Health has launched a new national advertising campaign, entitled "Healthier Happens Together."
The company said the campaign will highlight ways that CVS Health is “putting the consumer first in their health care.” A series of ads will show people in their everyday moments of health – at home, in their communities, at CVS Health locations and online. Sample the work here.
The campaign includes an original song, "Healthier Happens Together," performed by actress and singer Renée Elise Goldsberry.
Ads will be broadcast nationally on TV, radio, online, and through social media. The health care giant confirmed it is spending $25 million on the campaign over the next two months.
As the campaign builds through the rest of the year, new ads will showcase innovative work underway at CVS Health, including efforts to transform kidney care, enhance telehealth services, advance omnichannel pharmacy, and support communities through efforts like no-cost screening programs.
A team from two Publicis agencies—Saatchi & Saatchi LA and Le Truc—helped provide creative strategy and execution on the campaign.
Media buying was handled in collaboration with UM, CVS Health’s agency of record for all paid media except paid search, since 2019.