You don’t see Matt Damon
pitching products very often. Though Damon has done voiceovers for TD
Ameritrade and has starred in a charitable ad for Stella Artois, he isn't often a product
pitchman.
Nevertheless, Damon is starring in a new campaign for cryptocurrency marketplace Crypto.com. The ad, produced by
David Fincher and Pereira O’Dell, features Damon making a case for investing in cryptocurrency.
The ad features Damon walking around what looks like a museum. As he walks, Damon
explains that history is filled with “almosts.” He recounts those who almost achieved, “but ultimately for them it proved to be too much.”
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Damon then
reminds viewers of the four simple words that have been whispered by the intrepid since the time of the Romans, ‘Fortune favors the brave.’”
Damon is the latest
celebrity to appear in a cryptocurrency ad. Others include Neil Patrick
Harris for CoinFlip, Spike Lee for
Coin Cloud and Tom Brady for FTX
Exchange.