• by Richard Whitman , Columnist, November 12, 2021

Denver-based Worldwide Partners, a global network of independent agencies, has added eight new agency partners, boosting capabilities around purpose-driven, social, healthcare, PR and more.

The new partners expand WPI to 75 independent agencies in 43 countries and boost its footprint in Asia, Europe, UK and US.

The additions help the network carry out its main mission of creating custom-marketing solutions that combine specialization and scale.

 The new partners are:

* Consciously, a marketing consultancy based in Brooklyn, New York, that creates purpose-driven, inclusive marketing platforms for such brands like General Motors, Red Bull, Vitamin Water and Digital.ai.

* Mach Media, based in Ghent, Belgium, that provides marketing and corporate communications for multinational companies. Clients include AirGo, European Banking Federation, Janssen, Johnson & Johnson and Swift. 

* Pluto, based in Dublin, Ireland, which combines social media, experiential and fast-moving consumer goods marketing for clients such as Audi, Dell and Pladis. 

* We The People, a social, content and digital communications agency based in Melbourne, Australia, that counts among its clients Abbott Laboratories, Bytedance (Tik Tok), Chobani and City of Ballarat. 

* Lippe Taylor, a New York City-based PR and digital marketing firm whose clients include Ancestry, Lenovo, Revlon and Wayfair. 

* Twelvenote a boutique PR agency focused on health & wellness across the CPG, food & nutrition, pharma, biotech and aesthetics categories that is part of the Lippe Taylor group.  

* Sound Healthcare, based in Bridgewater, NJ, which provides multichannel healthcare advertising for clients such as Relistor, Noritate, Ruconest and Somavert. 

* HCB Health, a full-service healthcare advertising agency with offices in Austin, TX and Parsippany, NJ, that supports pharmaceutical and healthcare brands including Aurion Biotech, Medtronic, Obagi Medical and Reata Pharmaceuticals.

 “We now field world-class PR and purpose marketing talent around the world, along with a formidable stable of healthcare marketing agencies,” said WPI CEO John Harris. “These are three of marketers’ highest-priority skills as they look to create resonant multinational strategies and campaigns.”