Austin, TX-based agency GSD&M has completed a guide on creating better work though diversity, equity and inclusion that it is sharing with the industry.
More than a year in the making, the idea was sparked by two creatives: Leigh Browne and Laura Canzano.
The initial idea was to create an internal resource, but ultimately, the shop decided that clients and other agencies might benefit, as well.
The project began as a guide around casting and production, but it evolved into a more comprehensive effort that covers a range of topics, including defining DE&I, importance of language, working with clients, reaching diverse audiences, working better together and building diverse teams.
Have a look here.