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NFL Players Unite For Cause Marketing

For a sixth consecutive year, NFL players will wear customized cleats supporting their nonproft or cause of choice as part of a multiplatform cause marketing effort called "My Cause My Cleats." The goal is to raise raise awareness and donations for nonprofit organizations and causes. Games played Dec. 2-6 will feature players wearing the cleats, many of which will then be put up for auction in an effort to raise additional funds and awareness. Players worked with Nike, adidas, Under Armour and other companies, as well as individual artists, to create the cleats.

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