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Ulta Beauty CEO Has A Competitive Plan

  • Fortune, Tuesday, December 7, 2021 5:42 PM

New Ulta CEO David Kimbell, who oversaw marketing and merchandising before taking the reins in June, has a plan to keep the beauty retailer's upward trajectory going. “That involves tapping into its proven ingredients for success and updating them for today's market, while stepping gingerly into new territory such as wellness and ad sales,” per Fortune.

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