• by Joe Mandese  @mp_joemandese, December 9, 2021

Mediaocean, a leading media-buying processor used by big agencies and advertisers, this morning is announcing an integration with ad tech firm Integral Ad Science (IAS) that will enable media buyers and planners to automatically set up, launch and adjust digital ad campaigns using IAS’s brand safety and fraud mitigation data within Mediaocean’s workflow management system.

The companies characterized the integration as seamless, and said it will enable Mediaocean clients to “automatically populate” their campaign specs in IAS’s “Signal” platform.

“Speed is critical in our business, and this integration will be transformational for advertisers looking to launch campaigns faster while aligning to media quality standards,” IAS CEO Lisa Utzschneider said in a statement, noting that the integration will also reduce the time spent on launching and billing digital ad campaigns -- including display, video and mobile -- from “days to minutes.”