• by Joe Mandese , December 9, 2021

Out-of-home audience measurement service Geopath, which restructured its board in October following the ouster of its former president Kym Frank, has rejiggered its board once again.

The not-for-profit, which operates as a de facto JIC, or joint industry committee overseen by both buyers and sellers of the medium, elected Michael Lieberman, U.S. CEO of WPP out-of-home media-buying agency Kinetic, as chairman.

Lieberman succeeds former Geopath board chair, Jill Nickerson, executive vice president-managing director of Horizon Media, who is leaving the board.

As chair, Lieberman will pick up oversight of a strategic review of Geopath and the out-of-home industry at large, which is expected to be completed soon.

Interestingly, Geopath made no mention of plans to recruit or name a permanent successor to Frank, who stepped down in May just as Geopath was jointly hosting a conference with the Out-of-Home Advertising Association of America (OAAA).

Geopath Executive Vice President-Operations Dylan Mabin has been serving as acting president. 

In October, Frank was named CEO of data enablement firm Intermx, and she has been serving as president of the Market Research Council since June. 

Geopath, meanwhile, named several other new board members, including Talon-Buntin COO Jon Carmack, who was also named vice chair-agency, and four other directors: Dentsu International Senior Vice President-Out-of-Home Lead Martin Porter; Sightline Co-Founder Jennifer Seickel; Vector Media CRO Gary Greenstein; and Wilkins Media Co. Senior Vice President-Research Director Dana Burleson.

In addition to Nickerson, other members leaving the Geopath board include: Honcha Founder-CEO Andrea MacDonald; and Vector Media CEO Marc Borzykowski.