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Taco Bell Hires Nike Exec As Global Chief Brand Officer
- Restaurant Dive, Sunday, December 12, 2021 4:42 PM
Taco Bell has named Sean Tresvant as global chief brand officer, effective Jan. 10. Tresvant has worked in Nike’s marketing department for nearly 15 years, most recently as CMO of its Jordan Brand. He will lead Taco Bell's efforts to "drive culture, initiate change and create impact," with a focus on omnichannel initiatives and digital customer touchpoints, per the company. At Nike, he was charged with brand campaigns, product marketing, creative collaborations, athlete sponsorships, omnichannel marketplace design and social platforms. He also led Nike's Diversity Task Force.
