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'Diet' Soda Loses Favor With Consumers, Especially Millennials
- CNN Business, Tuesday, December 14, 2021 5:07 PM
The word “diet” is being replaced on some soda packaging with “zero sugar.” The formula for the no-calorie beverages is still the same, but the word “diet” has gone out of favor, especially with millennials and Gen Z-ers. "Younger people just don't like the word 'diet,'" said Greg Lyons, chief marketing officer at PepsiCo Beverages North America, during the Beverage Digest Future Smarts conference in December. "No Gen Z wants to be on a diet these days.”
