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Cup Noodles Started Out As 'Cosmopolitan' Luxury

Cup Noodles, the staple of poor college students, started out as a luxury item. The on-the-go meal first marketed in Japan 50 years ago was a Japanese industrial food with an American flair. “Otaka Takeshi, who created the logo for the Osaka 1970 world’s fair, designed the cup to look cosmopolitan and cutting edge, with large English words in a red psychedelic font above small Japanese words and with gold bands inspired by expensive dinner plates,” per Fast Company.

Read the whole story at Fast Company »

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