Commentary

Contact: Ads You Can Grab

Grocery stores in California, New York, and Florida received a sneak peek at a portable new ad medium. Grabb-it, set to roll out nationally the first quarter of 2006, is made out of cardboard and forms a handle to hold each plastic grocery bag securely. The visible side displays an advertiser, while the unseen side contains a coupon from the sponsored brand. Clients so far include ConAgra, Air Wick, Altoids, and Mountain Dew. Grabb-it declined to name the grocery stores involved in the experimental rollout.

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About the Author

Amy Corr is managing editor, online newsletters for MediaPost. She can be reached at amyc@mediapost.com.