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Gap Releases First NFT Collection

Gap is collaborating with Brandon Sines, the artist behind digital merchandise brand Frank Ape, to launch an assortment of collectible non-fungible tokens (NFTs), available Jan. 13 exclusively on gap.com/nft. "The gamified digital experience accompanying the launch encourages customers to collect Gap hoodie digital art at the Common and Rare levels to unlock the opportunity to purchase the Epic – limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie,” per Chain Store Age. Additional drops will be available over the next two weeks.

Read the whole story at Chain Store Age »

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