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Michigan Music Venue Foregoes Naming Rights, Returns To Original Name

To anyone over 30, Pine Knob stayed Pine Knob, even after DTE Energy Music Theatre bought the naming rights 20 years ago. Now, the original name is back for the amphitheater, which routinely ranks among the top-grossing in the country. New partners United Wholesale Mortgage and Trinity Health were announced as part of a multiyear agreement that will keep “Pine Knob” intact for some time to come. “Affection for the old name ran deep, becoming a badge of authenticity for performers and audiences,” per the Detroit Free Press

Read the whole story at Detroit Free Press »

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