• by Ray Schultz , January 17, 2022

Daasity, a data and analytics platform that can help brands personalize email and SMS, has generated $15 million in Series A funding. 

The round was led by existing lead investor VMG Catalyst. 

The financing will help the firm “accelerate our vision of making actionable data accessible to all ecommerce brands,” says Dan LeBlanc, CEO of Daasity. 

The company claims that it helped ecommerce brands do the following during the 2021 holiday season:

Personalize email and SMS messages by dynamically updating them based on first-and zero-party data

-Avoid upsetting customers with out-of-stock items

-Adjust their holiday marketing budgets based on real-time performance updates.

-Adjust Merchandising strategies with inventory reporting on the product and SKU level.

- Cope with Apple’s IOS15 changes by enriching marketing platforms with first- and zero-party data.

Daasity says it serves around 1,600 brands, including Manscaped, Vuori, Tula Skincare, Kopari, American Giant, and Caraway Home.

“Analyzing all our customer data in one place allows us to better segment and personalize our marketing” says Josh Knopman, Director of Growth & Digital Product at Caraway Home.